Advertising

Bravo Media

Through Bravo Media, Hans Group is at the forefront of out-of-home advertising in Hong Kong, giving brands an exclusive channel to reach millions of commuters every day. Bravo Media manages long-term advertising contracts — including separate 10-year contracts for major MTR lines and Citybus bus-body advertising — securing stable, recurring revenue and delivering strategic exposure for clients. In October 2025, Bravo Media will further expand its portfolio by launching an exclusive Citybus bus-shelter advertising contract, covering Central and the city's highest-revenue shelters.

Importantly, Bravo Media's profits are not subject to the 8.7% ANFA (Average Net Fixed Assets) return cap that applies to Citybus, allowing this segment to generate incremental value and higher margins for Hans Group. With a focus on creativity, digital innovation and high-impact placements, Bravo Media delivers effective marketing solutions that drive engagement, brand visibility and sustainable growth — making it a powerful engine of shareholder value.